Synthetic UX intelligence

Find your UX bugs before your users do.

100 AI personas test your site and tell you exactly where they got lost — in about 90 seconds.

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How it works

No recruiting. No waiting for traffic. URL in, heatmap out.

01
Drop a URL.
02
Pick a crowd of 100–1,000 personas.
03
Read the heatmap.
The report
One run.
Four signals.

Every dot is a real agent’s reasoning trace — not a guess about where eyes went.

01 · Cyan
Attention.

Where eyes land first — and everything they skip right past.

02 · Amber
Confusion.

Where reasoning stalls, momentum dies, and the back button wins.

03 · Lime
Attraction.

What actually pulls them in and earns the next click.

04 · Rose
Repulsion.

What makes them leave — with the exact reason, in their words.

heatmap · /checkoutAttnConfAttrRep
Repulsion · dot #1

“The shipping fee appeared only at the last step. I don’t trust the total now — leaving.”

persona: price-sensitive shopper
~90sec

From URL to a heatmap of every place your users struggled.

1,000 agents / run8 persona dimensions100 free credits
Personas

Test with the users who actually matter.

RN
Sleep-deprived NICU nurse
mobile · in a hurry
“If the shipping date isn’t visible by the second tap, I’m gone.”
A11
Screen-reader user
a11y · deliberate
“Unlabelled buttons make me back out — your conversion is your alt text.”
REG
Regulatory buyer
desktop · skeptical
“I need the spec sheet before I add to cart. Marketing copy is noise.”

Bring your own as markdown — or install a ZapStore pack →

Scale up · Pro

Settle the debate. Automate the run.

Battle mode

Ship two versions. We crown the winner.

razor-checkout · v1 vs v2
→ v2 wins by +12pp on completion
MCP server

Run it from the chat you’re already in.

$ claude mcp add zaplens
› 19/20 agents complete · 3 fixes found
Pricing

Start free. 100 credits, no card.

Hobby$0100 credits / moFree forever
Plus$471,500 credits / mo$566 / yr
Pro$1598,000 credits / mo$1,910 / yr
EnterpriseCustom40,000+ creditsfrom $1,499 / mo

Every plan runs unlimited simulations · switch anytime. see full comparison →

Just zap it.

100 free credits to start — enough for a full demo. No card up front.